Because I speak frequently on the topic of author branding, writers often ask me what the term means. “Kathy, what is an author brand?” At its essence, your author brand is simply the promise you make to your readers.
Sounds simple, right? It is. But simple isn’t always easy. It takes deep thinking and time to discover your unique author brand and learn how to articulate it clearly to your readers.
This week, use the Author Insight in your Book Bubble to share your promise to readers. It will help you discover your author brand. Let your readers know that you’re working hard to create a unique and powerful reading experience for them, and you’d love their feedback. Tell them about the type of characters, story lines, emotional experiences and wordsmithery you promise to create for them. Let them know that you are committed to continually honing your craft and mastering the art of storytelling.
I look forward to reading your book bubbles in this week’s Weekend Reader Marathon. To participate, simply create a book bubble by tomorrow (4/11) at noon ET. If you’ve already created a book bubble this week, you’re all set. Your bubble will automatically be included in our event, which is free to all Bublish authors.
If you haven’t created a book bubble this week, there’s still time. Just head on over to bublish.com and create a book bubble today.