In a world where nothing seems simple because there’s so much to do, when it comes to marketing a book, I think, sometimes, we make it more complicated than it is. Let’s look at a few points…
1. You are a reader, not just a writer.
2. You buy books.
3. You don’t have millions of dollars or millions of hours to buy or read every single book.
You are some author’s audience that he or she is trying to connect with. You make choices on which books to read, to check out from the library, and to buy from a bookstore.