Can we all agree that launching a book can be…a bit terrifying?
I’ve released six with co-author Becca Puglisi and we’re about to launch book seven. Those figurative butterflies? Yeah, they never go away. But guess what–this is actually a good thing! A touch of nerves keeps us alert, more apt to be prepared, and will cause us to think deeper about marketing methods that make a book launch easier.
On that note, one of the smartest marketing moves is to build a Street Team. This group of excited and highly motivated individuals have one important mission: to help you, the author, succeed.