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Welcome back to The Book Launch Show, helping authors launch and market their books. This week on the podcast we are going to dive into more with Valerie Francis. Valerie is a best-selling indie author, story editor, and creative entrepreneur who is trying to figure out her marketing strategy and how to build her platform as an author. One of the things that is very tough for writers of all backgrounds is figuring out who exactly you’re talking to and being very clear about that. It can be scary, it can feel like you’re alienating people that would be interested in what you’re doing, and you often feel like you don’t want to leave anybody out. However, narrowing down your audience is also a really important practice. So in this episode we walk through that and talk about how to do it, why it’s important, and truly work through our struggles on the topic. This is a really important episode and something that everybody who is trying to build a following really needs to be clear on. So stay tuned to hear it all!