5 TIPS FOR COLLECTING NEW READERS AND CONNECTIONS
by Katy Kauffman @KatyKauffman28
A tiny enchanted forest greets me each morning. My mini winter wonderland doesn’t exist in my backyard, but on my great-grandmother’s antique pine dresser. Three white trees sit, not on snow, but on a sage green doily, and send out silver glints of light that catch my eye. The cheval mirror reflects other treasures on my dresser—ivory dogwoods, red velvet flowers lined with glitter, and a “Cinderella sleigh” as I call it, pulled by two silver-tipped reindeer that anxiously wait to take a princess to a ball.
The charm didn’t happen overnight. It’s taken years to collect a few treasures at a time. I can remember the places where I’ve discovered my treasures, including the Christmas Shoppe in Pigeon Forge, Tennessee, and the Biltmore mansion in Asheville, North Carolina. Finding just the right Christmas treasures and bringing them home is an investment of time and money. What special decorations have you collected over the years? Our Christmas collections develop with time and care.
Just like our platforms. As authors, we collect readers, and we also collect friendships. It takes time to find readers and build friendships with people we encounter through social media and our blogs. A beautiful “wonderland” of published books, speaking engagements, guest blog posts, and magazine articles doesn’t happen overnight. It takes time and care. It takes hard work and God’s blessing. But it’s worth every hour we spend collecting our “treasures.”
So here’s a little advice from someone who enjoys collecting both Christmas treasures and new readers. See if these five tips will help you to invest in your own collection of readers and friendships as you build your platform.