“Fail to plan? Then plan to fail.” What a HORRIBLE quote, but SO apt for authors who are trying to figure out their marketing strategies. Now is the perfect time to sit down and create a 2019 marketing plan. The problem for most of us is that marketing is such a big job. We get bogged…
A Bite-Sized Marketing Plan to Avoid Overwhelm
My FAVORITE way of starting getting a handle on book marketing is to break it up into small, bite-sized pieces. If we take ONE aspect of marketing and add it to our publishing/author to-do list, THAT is perfectly reasonable. Just ONE thing…. Easy!
So I have created a list of ideas and activities that we can add, a little at a time. Just one small marketing focus each month. So that by the end of the year, we will have a fully fleshed out marketing plan underway!