“Fail to plan? Then plan to fail.”  What a HORRIBLE quote, but SO apt for authors who are trying to figure out their marketing strategies.  Now is the perfect time to sit down and create a 2019 marketing plan. The problem for most of us is that marketing is such a big job. We get bogged down in the enormity of the task and quite often push it off. It is easier to do things that we know and like, so marketing often gets delayed or even skipped altogether. But we can overcome this.

A Bite-Sized Marketing Plan to Avoid Overwhelm

My FAVORITE way of starting getting a handle on book marketing is to break it up into small, bite-sized pieces. If we take ONE aspect of marketing and add it to our publishing/author to-do list, THAT is perfectly reasonable.  Just ONE thing…. Easy!

So I have created a list of ideas and activities that we can add, a little at a time. Just one small marketing focus each month.  So that by the end of the year, we will have a fully fleshed out marketing plan underway!

read more https://www.bookworks.com/2018/12/2019-book-marketing-plan-calendar/