Sometimes truly happy events occur in the life of a writer/author/publisher who is posting articles on a blog/website. The writer usually hopes to gain audience share, possibly ultimately selling more books or other “products,” such as paid talks and consulting.
Such an event transpired for me in September-October of 2018, regarding a single article.
Each year I look at this particular perennial article, freshen it up, and emphasize it to my audience on my website and in social media about September 1. That article has a two-month shelf life of popularity, as you will see. It is one of the 500+ articles on my website at Foster Travel.
I had modest expectations for this article on September 1. I suspected that, based on past recent years, I would get perhaps 400 new reads of this article in the two-month period.
But I actually got 7,209 reads. So, what happened? Why did this article become suddenly relatively popular?
Some variables may be unknown. But one is known:
For the first time, I put careful attention into improving the Search Engine Optimization for this article. I now use a 12-point checklist to review SEO for all my articles, as you will see below.\