Virtually every marketing expert agrees that if you want to get your message out there in 2018, podcasts are the way to go. We’re told we need to launch our own podcasts, or at the very least be frequent guests on podcasts.

This is all very well and good, but how exactly do you go about being a guest on a podcast? How do you make sure that the resulting episode is both fun for listeners and achieves your goals*?

While that might be an obvious question to some, I’m surely not the only one who feels like he is flailing around in the dark. Over the past 18 months I have been a guest on a half-dozen podcasts, and even though I tried to prepare for each interview and studied up on how to be a guest on a podcast, I still had to learn almost everything the hard way.

The following post details a few of the things I wish I had known before my first guest spot.