So, you just put out a new book! (Hooray!) Or maybe you have that one book that never really got the sales or exposure you wanted it to get. With all the marketing tools available online, promoting a book — whether it’s a new release or a title that’s been sitting in your backlist — can be an overwhelming task. And many popular promotional options, from self-serve advertising platforms to email blasts, come with a price tag, which can be tricky if you’re on a budget.
Luckily, there are a number of ways to market your book for free on BookBub and elsewhere. While these tactics are not necessarily the most effective options if you’re looking to drive large sales numbers, they are low risk, and we’ve seen authors successfully get their work into the hands of readers using these strategies. So if you’re on a budget, or simply want to expand your current marketing strategies, you may want to give these a try!