Obtaining reader reviews on retailer sites is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a 2018 survey, 36% of BookBub members say book reviews from other readers can convince them whether or not to buy a book, and we found that including high review counts in our Featured Deal blurbs can increase clicks by an average of 14%. Yet getting reader reviews can be challenging and stressful. Thankfully, we’ve seen a number of tactics used to successfully build up reader reviews.
This guide shares some tried and tested strategies to generate more reader reviews on retailer sites. It will also help you learn what practices to avoid so retailer sites don’t remove them. If you’ve struggled to get reviews or simply need more, check these out!