To develop a successful social media presence, it pays to spend a bit of time developing a strategy first, says Jon Reed.

4 minutes to read

Social media is one of the best ways to connect with readers, build a large, engaged audience – and promote your books. Whether you’re an author working on your own social media, or a publisher developing a social media presence for one of your authors, it pays to think strategically about what you want to achieve.

However, this is still surprisingly rare. Book-based social media is still incredibly prone to last-minute-ism, ‘throw stuff out and see what sticks’, and ‘same old same old’ copycat churn. So make sure you think through these eight elements when putting together a social media strategy, if you really want to see results.