It’s hard to believe that we’re less than two months from Christmas already. And even though you’re probably still knee-deep in Halloween candy and Fall decorations, many stores are already putting up Christmas stuff in preparation for the upcoming holiday season. If, like many of us, you woke up wondering if you’re too late to pull off some book promotion magic and drive more holiday sales, the good news is you aren’t. But if you want to target this same holiday market, now is the time to kick your planning into high gear. (In fact, I recently published a book on selling more books at the holidays, and you can get it here.)

Targeting the Christmas shopping season doesn’t have to be a lot of work. Maybe add just a few tweaks to your book promotion plan and you’re set. Whether you pick all five of these, or just one or two, you’ll still be yards ahead of many other authors. I speak to a lot of folks, post-Thanksgiving, who desperately want to pull in more holiday book sales. At that point, a lot of the momentum is lost. So spend a little bit of time now to make sure you get your share of the holiday shopping pie! Here are five ideas to get you started!