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Your Target Reader: Identifying and Making the Connection

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In my last post—Connecting to Readers is Book Marketing 101—I said that if you take the time to develop authentic reader relationships, be of service and provide value, the reward will be loyal fans. But exactly who is your target reader? You need to know this before you can effectively locate and engage with the readers who eagerly await your writing.

Allow me to address this critical groundwork…

Start With Your Book 

If you have written many books (especially if they are all of one genre) and they sell well and you have some sort of platform or email list, you probably know who your readers are. If you want to find out even more, you can set up a short survey. In short, if you have already cultivated fans, you can simply ask.

 

read more https://www.bookworks.com/2018/09/target-reader-identify-connect-engage/

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