Book Promotion 101: The Complete Book Signing Checklist!
Got a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius!
Things to Do Before Your Book Signing
- See if you can get a copy of the store’s media list. More than likely the bookstore will send out press releases but it’s important for you to do the same. Not only will you be able to target the same people twice, but the store manager will also know that you are actively involved in doing book promotion for your own event.
- Send a quick email confirmation of your signing to the bookstore. Include things like date and time, and also who will be supplying books to the event and how many. Are you bringing books? Is this a consignment deal? If so, be sure to outline the terms as you understand them in the email. This is the kind of thing that makes you look like a true book promotion professional and show the store manager that you take your book signings very seriously.
- Start tapping into that media list you’ve been creating and begin contacting local media to promote your book event.