While I was at my neighborhood Barnes and Noble for a session of writing over coffee – and buying another book about books, I came across several authors doing simultaneous book signings. There were three or four of them, each sitting around their own table and folding chair. They were local authors hoping to seduce passerbys to buy their books while utilizing the opportunity to speak to customers. Good idea.
Why not expand the idea to everywhere?
Authors should see if they can set up a table in the back of other stores, not just bookstores. They can approach colleges, non-profits, government agencies, and any locations where people gather. Just by being in front of people you have a better chance of selling your book than if you were nowhere to be found.
Call it the folding-chair book marketing campaign.