Book merchandise, a.k.a. author swag, seems to be one of the latest trends in book promotion. Today, it is our pleasure to welcome Melissa Chan of Literary Book Gifts who explains what to consider and how to go about creating merchandise for our books. I think you’ll find her article an interesting read.
And, if you missed it, you may also want to check out this recently published article by Nate Hoffelder for more information on the subject.
Creating merchandise for your books can be a great way to promote your book while generating income through a new revenue stream.