By Mariah T.

Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start.

Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so people anticipate buying it. That way, people will buy your book as soon as it becomes available.

Although you want to sell books, you also want to deliver value to your readers. After all, marketing is more about creating mutually beneficial relationships than merely closing sales. If you routinely meet or exceed expectations, your base of loyal readers will expand.

At first, marketing may sound intimidating. However, if you spend time learning about how to market books, you can quickly become a pro. Begin by thoroughly researching your market and then applying what you know to the following effective marketing channels for books.