Writers these days don’t get to think about just writing. If you want to learn how to sell your books, you must also think about marketing. And yet, most writers hate marketing.
Popular marketing wisdom, particularly within the last decade, says newbie authors should start building marketing platforms before they’re ever published. Start a blog, start a podcast, start a YouTube channel. Get active on Twitter. Build an email list.
This is something I’m frequently asked about. I get emails from authors saying,
I’m just starting to write my first book. What can I do to market it?
The sense from most of these authors is a little confused, sometimes even a little desperate. “Do I really have to do this?”
Writers know marketing is inevitable if they want to sell any copies and make any money. And yet, I daresay for almost all of us, there is this intuition that marketing isn’t just hard, it’s sometimes downright… icky.
Instead of trying to fully overcome that disconnect, I think it’s important to really look at it, to understand the nuances of the competing demands upon you, and to use them to refine a vision for how to sell your books without selling out.