By Alex Slichnyi
Social media is one of the biggest trend-setters in the society today. Every day, millions of people all around the world log onto platforms such as Twitter, Instagram, and Facebook to keep themselves updated about various subjects.
Instagram is perhaps the hottest social media platform right now. A staggering 300 million users visit it every day. Its visual nature makes it indispensable to many users, and the effect was only enhanced with the advent of Instagram Stories.
Instagram Stories was launched in 2016, and it became a hit over the past two years. Many considered it a petty response to Snapchat’s story. However, it has morphed into a feature with its own identity and importance.
Today, there are over 250 million active users of Instagram Stories. On average, users younger than 25 spend 32 minutes a day on Instagram with a large chunk of that timedevoted to Instagram Stories. It didn’t take long for businesses to realize that Instagram Stories could be hugely beneficial.
Humans respond quickly to visual stimuli. Many big brands, such as Nike, Mac, Gucci, Samsung and Apple, use Instagram Stories to promote their products. Overall, 33% of the most popular Instagram Stories each day come from businesses.
Interestingly, 20% of Instagram Stories posted by businesses often result in a direct message from prospective customers. With 1 in 3 Instagram users admitting to viewing stories every day, the audience is there for businesses to harness.