“It’s all about the aggregate. No single event, tweet, or special project on its own will sell a significant number of books. But, if you keep doing all these useless, pointless things that have no impact, slowly but surely you’ll build a platform.”
—Writing Without Rules (Writer’s Digest Books) by Jeff Somers
This statement makes absolute sense when you think about the way book marketing works today.
Authors rarely get a quick-fix for promoting a book or marketing their brand – it takes hard work and consistent persistence to break through, all with no promise of it even happening. It takes a certain kind of mental attitude to have the courage to leap into book marketing, the willpower to stick with it despite all odds against success, and the mindful focus to always promote no matter the challenges, rejection, or tears.
It may seem, on a daily basis, that no matter what you do, the result is the same – no traction in book sales, no obvious fame, and no impact with your words on the lives of others. But such snapshots don’t tell the complete story. In reality, if one is doing enough to promote a book – and doing it well — a slow build up is happening, much like a grassroots political campaign, and all of a sudden, one day, you start to reap the rewards from it.
At least that is the hope, that all of the seemingly silenced or meaningless social media posts turn into more connections, deeper engagement, and actual book sales.