Today’s post is by ProBlogger writing expert Ali Luke
When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday.
Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in 300 words, while others might need 5,000. And some bloggers have a naturally terse writing style, whereas others like to dig deep and give lots of examples.
Around the end of 2013, long-form content became much more popular in the blogging world. (Here’s Darren’s post about ProBlogger’s own experiments with writing longer posts.) Then, as now, it seemed clear that Google had a preference for in-depth content.
But during the past few years, short pieces of content have become increasingly popular as well. Twitter, for instance, is often described as a “microblogging” platform. While plenty of people use it for general conversations or promotional tweets, others do use it in a blog-style way. Take a look at James Breakwell (@XplodingUnicorn)’s brilliant tweets about family life, for instance.
Lots of blogs also carry relatively short posts. Gizmodo is a good example, with very frequent news / time-sensitive posts. For instance, eBay is Knocking 15% Off Everything Just for Today was 168 words.
So should you write short posts, long posts, or something in between?
The answer is, as you might have guessed, it depends. You need to find a post length that suits your content, your readers, and (perhaps most importantly) you as a blogger.
But before we dig into those considerations, let’s take a quick look at length vs frequency.