What will influence authors as to whether they will promote their books to the news media?
It’s not a trick question. The author of the 21st century must be very active in promoting one’s book and brand. If the author gets help from a book publisher – if a publisher’s involved — an author will still heed to supplement its efforts. No one can do everything that is necessary to properly promote and market a book. It takes a village.
How To Ebook 
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Check out this post from the How to eBook blog on what motivates authors to promote their books
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