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What Will Move An Author To Promote His Book?

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What will influence authors as to whether they will promote their books to the news media?
It’s not a trick question.  The author of the 21st century must be very active in promoting one’s book and brand.  If the author gets help from a book publisher – if a publisher’s involved — an author will still heed to supplement its efforts.  No one can do everything that is necessary to properly promote and market a book.  It takes a village.
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4 Comments

  1. Reblogged this on DSM Publications and commented:
    Check out this post from the How to eBook blog on what motivates authors to promote their books

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