What Must Authors Consider When Marketing A Book?
A full-page ad in the Sunday Book Review section of The New York Times is listed at $41,955, while a half-page ad goes for $24,200. Compare that to the MSRP of several luxury cars – BMW 3 ($33,150) Cadillac ATS ($33,215), or a Lexus ES ($38,100). Which one provides you with better value?
Or are you best served by a book publicity campaign that can run you $10,000 to $25,000, depending on the duration and depth of service provided? As one who makes his living in book marketing, I can tell you that your money – if spent wisely – will see a pay-off when you utilize a proven book publicity pro to build your brand, market your book, and publicize your messages.
Oh, did I mention The Times charges extra for things like color ($9,420 extra for a full-page)? If you want the back cover, add in another $2,215. Willing to settle for your ad to fall on page six, that’s another $1,000! So the cost of a full-page, full-color, premium positioned ad on Sunday costs over $53,000!!! That would cover two Mazda Mazda 3’s or the price of two substantial book campaigns that could last six months each – versus a single day, single publication attempt to influence enough people to sell enough books to make it worthwhile.