It’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the things I love the most is using my personal Facebook Profile and my Fan Page as ways to communicate with fans, boost reader engagement and keep the book promotion wheels turning.
But I don’t do it in a way that pushes too much book marketing content out there. Instead I mix it up with trending topics, funny memes, and helpful advice.
As you start to build your reader engagement and grow your fan base, you’ll find that the more you can post content that engages readers, the better all of your posts will start to show up in their feed.
Treat your Facebook plan like a pie chart, with book promotion being a somewhat smaller part of that pie. When it comes to selling on Facebook, truly less is more.