Authors love to write but it’s what they say about their writings that will dictate their success.
Even though books should stand on their own merits, in order to inform and excite others about a book, an author must go out there and talk it up. What he or she says about a book will greatly influence others to seek out that book. So what should one say – or not say – about it?
Well, it depends on the setting. Is this a four-minute TV segment or a 20-minute podcast? Is it a byline article or a post on Instagram? Is it a bookstore signing or a speech before hundreds of people?
What you say, how you say it, and the visuals and sound effects that accompany your words will greatly impact your presentation. Be aware of the tools and resources available to you.
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