One of our most popular blog posts from the past few years was called 50 Blog Topics for Fiction Writers. I had a conversation with a fiction writer who said, “I write fiction – why would I need a blog? What on earth would I write about?”
That conversation inspired the blog post. And from the response that we got, it was a question that many fiction writers were asking as well.
For years I’ve heard from publishers, agents, and authors that they didn’t think blogs were necessary for fiction writers. I 100% disagree.
Blogs provide three important benefits for authors:
1) Value. A blog, podcast, video blog – whatever medium you want to use – is still the best way to show readers (and potential new readers) the author’s writing style, and it provides a long-form medium (relative to social media posts) to develop deeper interest and intrigue into their new book.
2) Traffic. A blog is the best way to drive traffic from social media back to the author’s website, which makes them, their book, and online presence more visible by helping with search engine rankings and social algorithms.
3) Connection. We don’t want readers to stay on social media – we want to drive them to the author’s website. A blog is the best way to deepen the connection between an author and their readers.
The purpose of a blog isn’t for a writer to talk about themselves. The purpose of a blog is to provide content that speaks to their ideal reader.