There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it.
Let me explain why.
At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading. In the resulting report, Event Marketing 2018: Benchmarks and Trends, we found that the overwhelming majority of marketers (80%) believe that live events are critical to their organization’s success, and that the most successful organizations plan on investing more into live events in the coming years.
I’ve already written about why you should invest in live events on this platform before. In this post, I will outline why you need to be investing more than you think.