Email book marketing is a great way to get the word out about your brand, your books, your events, and other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.

But most of us can’t open our inbox without seeing dozens of emails for products, services or promotions.

So how do you break through the noise?

Below are my tips for ensuring your emails get opened.

Keep in mind, I’m referencing emails because not every indie author needs to do an official newsletter, certainly not when you’re just starting out. But these tips also work for you folks with newsletters, so keep reading!