I’ve always been a little skeptical of Facebook ads and boosts.
Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s.
So what happened when a boosted post of Blog Tyrant’s received over 500 shares?
Well, the results were quite mixed and, as you’ll see below, there are quite a few lessons and ideas that I wanted to write about here because I’m sure someone out there is going to be able to do something useful with the information.
I’m not sharing the number to brag, but just to show you the kind of results that can be achieved (or not achieved!) with a simple paid promotion.
The boosted Facebook post in question
Let’s start by taking a look at the actual Facebook post that I did which then turned into a paid boost run straight from the Facebook page and not the ads area (that’s a different thing, if this is all new to you).
Please keep in mind that Facebook is not something I’m very good at and have never focused on it too much. Here it is:
Something I’ve been focusing on a bit more lately is the idea that blogging and online business is something that more and more people are turning to as traditional job roles change and artificial intelligence and robotics make whole cities redundant. I even wrote about it over on the Jeff Goins blog.
Blogging might not be the “coolest” things anymore, but it is still extremely effective and it is a fantastic way to increase your chances of making money on the Internet and it can provide a bunch of new opportunities for businesses and families that are struggling.
With all that in mind, I’ve been trying to talk about how to start a blog properly a bit more so as to introduce people to the idea that your traditional “bricks and mortar” business isn’t the only option out there. I genuinely hope this stuff helps someone out there, and I try really hard to just write about effective strategies that could work for people.