A website for an author is an extremely important marketing tool and most writers have mediocre ones. Some are too simple, cluttered, ugly, outdated or ineffective in doing what it’s supposed to do: represent your brand, serve as a lead generator, be a point of connection, and a place of business. So how can today’s author spruce up his or her website so that it best represents and serves one’s interests?
First, look at your site from the eyes of those who would come to visit it. What feeling would they get? Is everything clearly navigational? Are things that one expects to find up on the site actually there? Is everything updated? What’s the overall reaction one gets when seeing the site? Does it touch all of your digital senses — including sound, video, text, or graphics?
Second, ask yourself if you started from scratch, how different would a brand new site look in comparison to what you have?
Here are the 16 areas you should examine more closely when looking to spruce up your website: