Are you ready to hear a harsh truth?
The ‘if you build it, they will come’ approach to marketing is dead.
Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences.
But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017, a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time.
Let’s be honest, though. Growing your brand’s presence through content marketing can feel like an uphill battle, especially if you’re strapped for cash.
Fortunately, there are some actionable options for businesses with little to no budget.