Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust!
Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot.
Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience.
There are several important truths about the use of email generally in modern business:
- Email is one of the most effective marketing channels for conversion. It helps businesses reach more potential customers early, and persuade them to convert.
- Email is one of the best tools for engaging potential customers because it offers incentives, promotions, discounts, and other benefits directly.
But how do you specifically use email automation to bring people back to your website and increase eCommerce sales?