Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016.
But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds.
While pre-produced, traditional videos are still very popular, live video is definitely on the rise.