When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this:
Do x, y, and z, and you’ll get these fantastic results!
Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, after our weekly professional writers lunch. We have writers of different levels at the lunch, including writers who’ve worked for decades, and writers who are on their third or fourth year as full-time professionals.
We discussed Amazon ads, which we all jumped into at roughly the same time, using the same or similar methods. We all have had stunningly different results. Those of us who’ve been in the business longer haven’t seen the uptick that the newer authors are seeing—which makes sense, since the ads are about information and discoverability, and we’re better known.
Besides, the hot new thing in indie publishing marketing is only the hot new thing for a few weeks or a few months. Then everyone jumps on the bandwagon and the hot new thing becomes tepid. The innovators move on to other things, hoping some of those things will become hot, and everyone else waits for the xyz instruction on what to do next.