By Ivelisse Rodriguez

Search engine optimization (SEO) is an ever-important part of an author marketing strategy.

The issue?

Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time.

There’s no doubt that having a strong social media platform is valuable. But having an SEO strategy is just as important as having a social strategy.

Why?

The higher you rank on Google, the more traffic your website receives. This may drive email sign-ups, make your work much more attractive to a potential publisher, and increase e-book sales if you’re distributing your work through your website.

The takeaway:

SEO can help you land more book sales and make you more attractive to a potential literary agent or editor. 

And in just a minute, I will show you how.

But first, let’s get some housekeeping out of the way.

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