By focusing on the value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

When authors create content and publishers introduce it to the world, both parties want to maximize their sales, revenue, and profits. That certainly makes sense, but why does it elude so many of us? The strategies to reach these three goals are dissimilar and sometimes mutually exclusive. You can increase sales by selling your books for 99¢ but that will not maximize revenue and will probably lead to negative profits (loss).

By focusing on four elements of strategic revenue, you can maximize your sales and profits now and over the long term. The fearsome foursome are value, variety, volume, and velocity of revenue.

read more https://feedly.com/i/collection/content/user/fad47a9a-3f1c-44a7-940d-560b264b20b1/category/Marketing

by Christina Kaye, @topshelfedits

So you’ve written a book. Great job. But that fact alone doesn’t guarantee you’re going to sell copies. Simply uploading your book and listing it on Amazon/Kindle or Ingram Spark will not magically generate sales, with the exception of your friends and family. You must take action and actively market your book if you ever want to sell more than a handful of copies.

Before we begin talking about some ways you can market your novel, I think it’s crucial to share my biggest piece of advice with you on how you can increase your potential for selling lots and lots of books. Have your book edited by a professional and hire a professional designer to create a compelling and unique cover for your book. Nothing kills book sales more than poor editing and unprofessional looking covers. Also, be sure you spend quality time writing an effective, well-written, and compelling back cover blurb and Amazon description. These are things potential customers will look at next once your title and book cover have snagged their attention. Finally, you want to make sure you price your book appropriately – not too high, not too low. Check other books in your genre and see how they are pricing for both print and e-books and either match or beat their price.

But let’s assume for the sake of this article that you’ve done all these first steps. What happens next?

This is not an all-encompassing list, mind you. But it is more of a highlight of some of the biggest tactics you must be doing at a very minimum to sell more books.

read more https://elizabethspanncraig.com/uncategorized/how-to-market-your-book-in-four-easy-steps-part-1/

What is the greatest tool a writer can possess?

Some might say it is their imagination. Others may point to their computer. Some will say it is their ability to research, question, and explore. All of that may be true, but to be a strong writer you certainly need to have a mastery of a great vocabulary.

1200 Words You Should Know To Sound Smart: Essential Words Every Sophisticated Person Should Be Able To Use, by Robert W. Bly, is a good place to start if you want to build a great command of the English language.

The author of over 70 books and labeled “America’s top copywriter” by McGraw-Hill, Bly was the recipient of the American Writers & Artists Inc’s. 2007 Copywriter of the Year Award.

The book jacket copy promises this:

“Complete with clearly written definitions and examples for using these words in a sentence, 1200 Words You Should Know to Sound Smart is your sublime guide to a superlative vocabulary.”

Who is to say which words are more important or impactful than others? The author believes that those who embrace his book will be seen as smart, perhaps smarter than they really are.

“People who have a good vocabulary come off as confident, intelligent, and motivated,” says Bly.

Here are some words contained in this breezy read:

read more http://bookmarketingbuzzblog.blogspot.com/2020/05/which-words-does-every-author-need-to.html

This post is based on episode 188 of the ProBlogger podcast

As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a position where I could devote all of my time to either one of them and still earn a full-time income.

But while are definitely benefits in having two well-established blogs, those benefits come at a cost.

So this week I want to talk about both the benefits and the costs of having multiple blogs so you can decide whether it’s worth doing.

But first, I need to talk about how these two blogs came to be, and about the other blogs that were discarded along the way to get to this point.

read more https://problogger.com/multiple-blogs/