by Christina Kaye, @topshelfedits
So you’ve written a book. Great job. But that fact alone doesn’t guarantee you’re going to sell copies. Simply uploading your book and listing it on Amazon/Kindle or Ingram Spark will not magically generate sales, with the exception of your friends and family. You must take action and actively market your book if you ever want to sell more than a handful of copies.
Before we begin talking about some ways you can market your novel, I think it’s crucial to share my biggest piece of advice with you on how you can increase your potential for selling lots and lots of books. Have your book edited by a professional and hire a professional designer to create a compelling and unique cover for your book. Nothing kills book sales more than poor editing and unprofessional looking covers. Also, be sure you spend quality time writing an effective, well-written, and compelling back cover blurb and Amazon description. These are things potential customers will look at next once your title and book cover have snagged their attention. Finally, you want to make sure you price your book appropriately – not too high, not too low. Check other books in your genre and see how they are pricing for both print and e-books and either match or beat their price.
But let’s assume for the sake of this article that you’ve done all these first steps. What happens next?
This is not an all-encompassing list, mind you. But it is more of a highlight of some of the biggest tactics you must be doing at a very minimum to sell more books.