By focusing on the value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

When authors create content and publishers introduce it to the world, both parties want to maximize their sales, revenue, and profits. That certainly makes sense, but why does it elude so many of us? The strategies to reach these three goals are dissimilar and sometimes mutually exclusive. You can increase sales by selling your books for 99¢ but that will not maximize revenue and will probably lead to negative profits (loss).

By focusing on four elements of strategic revenue, you can maximize your sales and profits now and over the long term. The fearsome foursome are value, variety, volume, and velocity of revenue.

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