Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic helping them connect with readers is virtual book tours!
To help you plan and publicize your own virtual book tour events, we’ve compiled a list of strategies we’ve seen authors use when launching their virtual tours. While missing out on IRL tours might be a bummer, there are many benefits of online events beyond just saving on travel expenses. Going virtual provides greater accessibility, allowing more people to tune in than ever before and leading to great opportunities for fan engagement.
We hope the following examples provide inspiration for your book marketing and reader outreach approach when launching a new book, both during the pandemic and beyond.