Here come the holidays! And with them, today’s timely reminder about spiffing up your Amazon book promotion game so that you and your books are more likely to appear in shoppers’ searches.
As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on your To Do List and move on to the next pressing task.
The problem with this is that sometimes authors just let that book sit there on the site, unchanged, sometimes for months. We often find ourselves eagerly checking the reviews, but that’s about it.
When it comes to Amazon book promotion, the most important concept to keep in mind is that the Amazon algorithm likes and supports change. I often compare the Amazon algorithm to the one Google uses, and with good reason – their ranking systems are pretty similar.
So what does “change” mean? Well, it doesn’t have to be changing the entire book or uploading a new book cover. You can incorporate small, subtle updates to keep the algorithm for the book fresh, which will in term keep it ranking on Amazon.
Let’s look at some things you can do!