This blog post is based on episode 235 of the ProBlogger podcast.

Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to bring traffic to your site.

But what’s even tougher is building authority and influence in your niche. After all, why would people believe you’re an authority in your niche when you’ve barely talked about it?

Sure, you may know a lot about your chosen niche. But talking about how much you know and what you’ve achieved doesn’t seem to cut it anymore. These days anyone can call themselves an expert, and so people expect more than just self-promotion and a list of achievements .

Which is why I’d like to share 13 tips for building and influence through your blogging.

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