Daily, I get questions from published authors: Is it worth it … to put in the time and energy to mount a bestseller campaign on Amazon?
If you are a bestseller snob, you will say no, arguing only the “real” lists count: the New York Times, the Wall Street Journal, USA Today, etc. Being the contrarian that I can be,
I’m going to say it is worth it.
I’m talking Amazon … the gorilla that sells most of the books. I’m not talking the “one hour” slot. How about claiming 24 hours for several days? In multiple categories? And how about starting the buzz and building momentum for your title?
It takes work. It’s not something that you should be thinking: … ummm, today is Friday—I’m going to do a bestseller campaign next week. That’s a huge nope—and a recipe for failure.