Who is your target audience? What is a reader profile?
These are two questions that continue to baffle many authors, not only new authors starting out in this business but even established authors with several books out. I get it, with all the marketing information out there these terms get thrown around a lot. So first let’s break it down.
By definition a “target audience” is “the intended group for which something is performed or marketed; the specific group to which advertising is directed.” (Dictionary.com) In other words, your target audience is the people you market your book to. A target audience is also referred to as a “target market” or in our industry a “target reader” or “target readers” so keep this in mind.