The ego works in ways that sometimes helps us, but often undermines our efforts to succeed. How can authors use their ego appropriately so they can market their brooks productively?

Ego is our sense of self, usually out of proportion to reality or certainly contrary from how others perceive us. Sometimes our ego gets the better of us. We act too confidently and overestimate our abilities or how much people actually like us. Other times, we lack enough ego, and shyly or weakly don’t assert ourselves, believing we’re not good enough or worthy of attention.

Many authors are egotistical. A fair amount are humble. Some are completely ego-free and seemingly fail to believe in themselves. Ego can help or hinder our efforts to market a brand, promote a book, and get a strong message out to the public.

So where is the happy medium and how do we harness ego yet what we truly desire?

Let’s look at how he go hurts us. A big ego means:

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