You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path.
Because if that happens, guess what? You won’t sell any books.
When you’re in a grocery store, or any shop that offers a variety of different products, you’ve probably noticed that similar or related products are always grouped together.
If you enter Home Depot in need of a wrench and ask a friendly worker where they’re located, you’d be confused and probably frustrated if, after following his directions, you found yourself surrounded by paint brushes.
The same principle is true for books.