You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path.

Because if that happens, guess what? You won’t sell any books.

When you’re in a grocery store, or any shop that offers a variety of different products, you’ve probably noticed that similar or related products are always grouped together.

If you enter Home Depot in need of a wrench and ask a friendly worker where they’re located, you’d be confused and probably frustrated if, after following his directions, you found yourself surrounded by paint brushes.

The same principle is true for books.

read more https://www.amarketingexpert.com/2020/08/11/seven-book-marketing-mistakes-authors-make/