by Elizabeth S. Craig, @elizabethscraig

I’ve always struggled a little with audiobook promotion, never really sure what I was supposed to be doing with the free codes I was getting from ACX, the platform and distributor I use. The fact that I had so many free codes always made me feel a bit guilty that I wasn’t using them to find new audiobook readers.  I did use them for newsletter giveaways and felt good about that since it was a special perk for my subscribers.

One of my narrators contacted me in June and said she’d heard from another author about her success with the site Free Audiobook Codes. Free, that is, for the readers who get them. For authors, known as “advertisers” on the site, it’s not free, but it’s reasonable. $12 a title or, for folks with a large catalog, $55 for 5 titles. You can upload multiple sets of codes per title. There are more price tiers on their FAQ.