We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks?
We analyzed over 1,000 recent ad campaigns for both ebooks and audiobooks to see how including a price in the ad image affected the ad’s results. As you might expect, ads promoting books at lower prices tended to have higher click-through rates (CTRs), but some of our other findings were more surprising. We hope this data will help you decide which elements to include in your ad images, no matter the prices of the books you’re promoting!